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Fadi Mfarrej
THE ROLE OF ELECTRONIC MANAGEMENT IN ACTIVATING CORPORATE COMMUNICATION A STUDY ON WORKERS IN THE SYRIAN VIRTUAL UNIVERSITY *
Аннотация:
the rapid developments in the era of modernity and the technology revolution, especially in the field of communications have forced business organizations to transform their business and principles of work controlling standards and used tools, in line with the aspirations and desires of the employees and the external customers. All these factors increased the competition between organizations. Furthermore, the emergence of technological developments has been accompanied with the appearance of new methods, standards, systems and concepts for the managerial work in organizations. The most prominent of these modern concepts is the term of
Ключевые слова:
Electronic Management, Corporate Communication, Syrian Virtual University
УДК 316
Fadi Mfarrej
Professor of Philological Science
(Moscow, Russia)
THE ROLE OF ELECTRONIC MANAGEMENT
IN ACTIVATING CORPORATE COMMUNICATION A STUDY
ON WORKERS IN THE SYRIAN VIRTUAL UNIVERSITY
Abstract: the rapid developments in the era of modernity and the technology revolution, especially in the field of communications have forced business organizations to transform their business and principles of work controlling standards and used tools, in line with the aspirations and desires of the employees and the external customers. All these factors increased the competition between organizations.
Furthermore, the emergence of technological developments has been accompanied with the appearance of new methods, standards, systems and concepts for the managerial work in organizations. The most prominent of these modern concepts is the term of "electronic management" as a contemporary approach to the development and modernization of managerial work in organizations, as it came to replace traditional management and address its problems.
This study aims to highlight the role of electronic management in activating corporate communication. It provides proposals and recommendations which help the management in the Syrian Virtual University to effectively use corporate communication in achieving its plans.
Keywords: Electronic Management, Corporate Communication, Syrian Virtual University.
Problem
The application of the concept of electronic management requires the organizations to adopt the principle of change and development and to modernize their work [8-9], and the employees in organizations to apply distinct electronic technologies and positive investment in information and communication technologies that help in the transition towards the corporate changes, especially with regard to the state of corporate communication between employees [3].
Since corporate communication between employees in all the organizations is an important factor in the completion of work, a special attention is paid to use of modern techniques to activate the efficiency of corporate communication in them [4]. Syrian Virtual University seeks to focus on the application of managerial concepts that help to activate the role played by corporate communication between its employees through the application of the concept of electronic management, which aims in its content, to direct all modern technologies into empower the corporate communication processes between all the employees in the university. Based on this phenomenon of transformation, the problem of the study can be formulated in the main question:
How does corporate communication work in light of the application of electronic management from the point of view of employees in the Syrian Virtual University?
A group of sub-questions derived from the main question as follows:
Aim
The aim of this study was to explore the role of electronic management in the process of corporate communication in the university.
Theoretical Terms
Electronic management is defined as the use of integrated data information in order to guide the policies and procedures of the organization's work [5-10], with the aim of achieving its objectives and providing the flexibility needed to respond to the successive internal and external changes [1].
Omari. A, describes electronic management as the ability of the organization to provide services and exchange information through the easiest and the cheapest electronic means [7], while saving both time and effort and guaranteeing the privacy and security of information at any time and place [3].
Hanafi.M identifies corporate communication as the transfer of information and ideas in an efficient and continuous manner between individuals and each other at all organizational levels, between organizational managers, as well as between senior management and employees and supervisors [2]. He described corporate communication as a linking network that connects all members of the organization [6].
Method
This study belongs to the descriptive analytical method. It was conducted through the use of comprehensive survey from the fifteenth to the thirtieth of May 2023 in two Syrian governorates (Damascus and Aleppo) on the employees of the Syrian Virtual University. The sample of this study consisted of fifty singles (twenty five respondents from every governorate). They were randomly selected during the data collection period. Online Interviews (each for twenty minutes) with open questions on Zoom were conducted with the random sample. The questions of the interview were about the roles and obstacles of electronic management in the process of corporate communication in the university
The distributions of the survey's respondents according to the study's variables were:
Number |
Description |
Variable |
25 |
From 25 to 40 years old |
Age |
25 |
From 41 to 65 years old |
|
30 |
Male |
Gender |
20 |
Female |
|
5 |
Less than high school |
Academic qualification |
7 |
Diploma |
|
20 |
Bachelor Degree |
|
8 |
Master Degree |
|
10 |
Ph.d |
|
15 |
Less than two years |
Experience |
16 |
From 2 to 10 years |
|
19 |
More than 10 years |
|
18 |
Academic |
Job |
32 |
Managerial |
|
50 |
Total |
|
Table (1)
The distributions of the survey's respondents according to the study's variables
Results
After analyzing the collected data, the following results were reached:
The role of electronic management in the process of corporate communication in SVU:
The obstacles to the application of electronic management in the university's process of corporation communication in SVU:
between the employees.
Conclusions
The study reached a number of final results, which were:
These main results can be summarized in the following general result:
There were no significant differences between the averages of the samples' respondents about the role of electronic management in activating corporate communication due to the variables of age, gender, academic qualification, years of experience and job.
Recommendations
In light of the results of the study, the following recommendations can be presented to the Syrian Virtual University:
REFERENCES:
Номер журнала Вестник науки №6 (63) том 2
Ссылка для цитирования:
Fadi Mfarrej THE ROLE OF ELECTRONIC MANAGEMENT IN ACTIVATING CORPORATE COMMUNICATION A STUDY ON WORKERS IN THE SYRIAN VIRTUAL UNIVERSITY // Вестник науки №6 (63) том 2. С. 542 - 549. 2023 г. ISSN 2712-8849 // Электронный ресурс: https://www.вестник-науки.рф/article/8844 (дата обращения: 17.05.2024 г.)
Вестник науки СМИ ЭЛ № ФС 77 - 84401 © 2023. 16+
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